Profile of a special IBM Design Thinking seminar taught by IBM experts at St. Georges innovative Merck-Horton Center for Teaching and Learning.
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Video guided tour for St. Marks School Admissions in English, Korean, Chinese and Spanish versions. Each country is represented by a student on-camera host who shows off the benefits and beauty of the campus in a engaging way.
Heartfelt testimonial video for Notre Dame Academy Advancement featuring former alumnae and current parents. Each parent talks about why they feel it’s so important to contribute to the school and its mission. The highly produced and robust NDA video library adds engaging visual counterpoint to an authentic and simple video presentation.
Profile of Northfield Mt. Hermon School Alumni Tessa Gobbo. The winner of a Rio Olympics Gold medal in Women’s Eight.
Profile of an innovative Holderness curriculm initiative. The program exposes an entire class to a variety of visual, craft, performance and written arts over a special two week term. Professional visiting artists teach small classes where each student can discover their hidden artist and passion.
A video to promote an innovative student scholarship fund that reflects St. Georges ongoing commitment to support the families of active duty servicemen and women. The video was used by the advancement department for personal fundraising appeals and events and was released on Veteran’s Day to all St. George’s School alumni and parent audiences via social media, web and e mail marketing campaigns.
Head of School video introduction debuting the newly built Science center and new innovative curriculum advances. Sent to all alumni and parent audiences as well as presentations at numerous alumni events to introduce new capital campaign.
Tabor Class of ’70 Reunion, June 5-7
Capital campaign video for special gala event at Notre Dame Academy in Hingham, MA.
Incoming Tabor Academy freshman spend some time swimming off the coast of Cuttyhunk during their Summer Orientation Cruise on the SSV Tabor Boy.
“Your NICU Baby”
A breakthrough hospital video series delivered by Tablet and/or Smartphone
Hospitals are more and more being mandated by regulatory bodies to provide critical patient education and many are turning to video to meet those demands. Some forward thinking hospitals such as the Mayo and Cleveland Clinics have created their own video-programming channels in house. Others hospitals have turned to airing innovative video networks from network program suppliers like the Newborn and Patient Channels from the Wellness Network to produce segments that inform and educate patients.
School On-Line Video: Best Practices in Alumni, Advancement and admissions Communications
Many private schools, colleges and universities are beginning to develop more sophisticated social media and on-line video strategies to reach out to a variety of targeted school audiences. The most innovative schools are looking beyond traditional print communications such as magazines and direct mail, for a more engaging e-mail marketing and social media communications strategy.
Innovations in Web Programming Nets
More and more companies and non-profits are building video programming networks of their own and it is changing the face of video distribution and marketing forever. It’s no longer enough to produce one off promo videos for a web site home page. Smart marketing demands dynamic programming development. The multi-platform video distribution universe now consists of Web sites, APPS, Facebook, You Tube, Vimeo, e-mail direct mail and other outlets. All of these sites need fresh programming that people want to watch and be engaged by. It needs to be entertaining. It needs to be informative. It needs to be essential and highly on-demand centric.